The Guardian will utilize an already established protection in mouth guards and incorporate the technology in them. By doing so customers will feel familiar and comfortable when utilizing the product. However, in order to establish our product in the market our technology will use similar features to other detection devices but also take vitals to more accurately detect a concussion.

Concerns over concussions in the US market mainly come from the National Football League (NFL) and other high impact sport athletes. There is a growing worry over protecting children from concussions due to high impact sports as they typically are not aware of the danger that they are putting themselves into. Due to these two reasons and more, Guardian MB will use youth athletes and collegiate athletes as the entry point into the market and then further expand into professional sports. As football continues to hold the number one spot for number of concussions our platform will start off working towards entering this part of the market first.